Privacy Policy

Last updated: 4th July 2026

This Privacy Policy describes how RunnerVits Ltd (“RunnerVits”, “we”, “us” or “our”) collects, uses and protects your personal information when you visit our website, use our services, make a purchase from our online store, or otherwise communicate with us.

For the purposes of this Privacy Policy, “you” and “your” means you as the customer, website visitor or individual whose personal information we collect.

Please read this Privacy Policy carefully.

Who we are

RunnerVits Ltd is a UK-based company providing sports nutrition and food supplement products for runners.

Business name: RunnerVits Ltd
Website: runnervits.com
Email: info@runnervits.com
Address: Boden Hall, Street Lane, Rode Heath, Stoke-On-Trent, ST7 3SW

For the purposes of applicable data protection laws, including the UK GDPR, RunnerVits Ltd is the data controller of your personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal requirements or how we process personal information.

When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy regularly.

Personal information we collect

The personal information we collect depends on how you interact with our website and services.

Information you provide to us directly

We may collect personal information that you provide to us, including:

• Your name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details
• Payment confirmation details
• Account login details, where applicable
• Information you provide when contacting us through our contact form, email or customer support channels
• Product reviews, feedback or other content you choose to submit

You do not have to provide certain personal information, but this may prevent you from placing an order, receiving customer support or using some parts of our website.

Information collected automatically

When you visit our website, we may automatically collect certain information about your device and how you interact with our website. This may include:

• IP address
• Browser type
• Device type
• Pages viewed
• Time and date of visit
• Referring website or source
• Shopping activity on our website
• Cookie and tracking information

We collect this information using cookies, pixels and similar technologies.

Information from third parties

We may receive personal information from third parties who help us operate our website and provide our services, including:

• Shopify, which powers our online store
• Payment processors
• Delivery and fulfilment partners
• Email marketing platforms
• Analytics providers
• Advertising platforms, such as Google and Meta
• Customer support tools

Any information we receive from third parties will be handled in line with this Privacy Policy.

How we use your personal information

We use your personal information for the following purposes:

To process and fulfil orders

We use your personal information to:

• Process your payment
• Confirm your order
• Deliver your products
• Provide order updates
• Manage returns, refunds or exchanges
• Respond to customer service enquiries

This processing is necessary to perform our contract with you.

To provide customer support

We use your information to respond to questions, complaints, product enquiries and support requests.

This is necessary for our legitimate interests in providing good customer service and managing our customer relationships.

To improve our website and services

We may use website usage data, order information and customer feedback to:

• Improve our website
• Understand customer behaviour
• Improve our product range
• Fix website issues
• Monitor website performance
• Improve our customer experience

This is based on our legitimate interests in running and improving our business.

To send marketing communications

Where permitted by law, we may use your personal information to send you marketing communications about our products, offers, content or updates.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.

Where required, we will only send marketing communications with your consent.

To run advertising and retargeting

We may use cookies, pixels and similar technologies to show relevant advertising on platforms such as Google, Meta, Instagram and other websites.

This may include showing adverts to people who have visited our website, viewed products or added items to their basket.

Where required by law, we will ask for your consent before using non-essential cookies or similar tracking technologies.

To prevent fraud and protect our business

We may use personal information to detect, prevent or investigate fraud, security incidents, unauthorised activity or misuse of our website.

This is based on our legitimate interests in protecting our business, website, customers and users.

To comply with legal obligations

We may use and retain personal information where necessary to comply with legal, tax, accounting, regulatory or reporting obligations.

Cookies and tracking technologies

We use cookies and similar technologies to operate our website, improve your shopping experience, analyse website traffic and support marketing and advertising activity.

Cookies may be used to:

• Keep items in your basket
• Remember your preferences
• Help our website function properly
• Analyse website performance
• Understand how visitors use our website
• Support personalised advertising and retargeting

Some cookies are essential for the website to work. Others, such as analytics and marketing cookies, may only be used with your consent where required.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect how our website functions.

Because our store is powered by Shopify, Shopify may also use cookies and similar technologies to provide and improve its services.

How we share personal information

We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

This may include:

• Shopify, which hosts and powers our online store
• Payment processors, to process payments securely
• Delivery and fulfilment providers, to ship orders
• Email and marketing platforms, to send service or marketing communications
• Analytics providers, to understand website performance
• Advertising partners, to measure and deliver advertising
• IT, hosting and security providers
• Professional advisers, such as accountants, legal advisers or insurers
• Regulators, law enforcement or authorities where required by law

We only share personal information where we have a valid reason to do so and where appropriate safeguards are in place.

We do not sell your personal information in the ordinary meaning of the word.

Payment information

Payments made through our website are processed by third-party payment providers. We do not directly store your full payment card details.

Your payment information is handled securely by our payment providers in accordance with their own privacy and security policies.

International transfers

Some of our service providers may process personal information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that your information is protected in accordance with applicable data protection laws. This may include using approved contractual safeguards or relying on countries that have been recognised as providing adequate protection.

How long we keep your personal information

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy.

This may include keeping information to:

• Fulfil orders
• Provide customer support
• Maintain business records
• Comply with tax, accounting and legal obligations
• Resolve disputes
• Prevent fraud
• Enforce our terms and policies

The length of time we keep information may vary depending on the type of information and the reason we collected it.

Your rights

Depending on your location and applicable data protection law, you may have rights in relation to your personal information.

These may include the right to:

• Access the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your personal information
• Ask us to restrict how we use your information
• Object to certain uses of your information
• Withdraw consent where we rely on consent
• Ask for a copy of your personal information in a portable format
• Complain to a data protection authority

These rights may not apply in all circumstances. For example, we may need to keep certain information to comply with legal obligations or complete an order.

To exercise your rights, please contact us using the details below.

Marketing preferences

You can opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email we send you.

Even if you opt out of marketing emails, we may still send you service-related emails, such as order confirmations, delivery updates or responses to customer service enquiries.

Children’s privacy

Our website and products are not intended for children. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Third-party websites and links

Our website may contain links to third-party websites, apps or services. We are not responsible for the privacy practices, security or content of those third-party websites.

You should review the privacy policies of any third-party websites you visit.

Security

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no website, online service or method of transmission is completely secure. You should take care when sharing information online.

Complaints

If you have a complaint about how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection matters.

Contact us

If you have any questions about this Privacy Policy, how we use your personal information, or if you would like to exercise your rights, please contact us:

RunnerVits Ltd
Boden Hall, Street Lane, Rode Heath, Stoke-On-Trent, ST7 3SW
Email: info@runnervits.com